Partner with consumers to take practical action to first reduce and then reuse and then recycle.
Allow people to feel good about their waste and their positive impact on the community.
Partner with local farmers, home gardeners and landscapers to improve local soil health.
Convert food waste from homes and businesses into compost.
Partner with nutritionists to teach how soil based organisms can improve our diets.
Patience to see that things do not grow over night. Character takes years to form.
Transparency to everything through the entire full cycle.
Passion to never stop challenging better ways to feed our souls.